Mass Communication

School/College: College of Letters and Science

Degrees Conferred:

• MA in Mass Communication
  (Note: Effective Fall 2008, the name of the Mass Communication M.A. will be changed to Media Studies.)

Contents

• Graduate Faculty
• Master of Arts in Mass Communication
• Courses

Overview

Mass communication brings information, persuasion, and entertainment to our neighborhoods, our nation, and our world. As the choices expand and the reach of the media becomes more global, media producers can be anyone from a major corporation to an individual activist with a Web site, and media consumers can interact with the products they encounter in a multitude of ways.

The M.A. in Mass Communication offered through the Department of Journalism and Mass Communication is wide ranging and interdisciplinary. The goal of the program is to foster knowledge and understanding of mass media and society through critical, cultural, historical, legal, ethical, or social scientific approaches. One particular emphasis of the program is the relationship between the media and the public interest.

The program is oriented toward academic study rather than instruction in technical skills. The curriculum focuses on research and critical thinking about the media. Students complete 24 credits of coursework and a 6-credit thesis. They work closely with their faculty advisors to design a course of study and to conduct original research for their theses.

Mass Communication graduate faculty members have national reputations for research in an array of specialties. Students in the master's program also are active in research.

The program's alumni apply what they have learned to a range of endeavors, including media-oriented careers and advanced academic work. An increasing number continue their education in Ph.D. programs.

Graduate Faculty

Go back to the top

Professors

Backes, David, Ph.D., University of Wisconsin-Madison

Pritchard, David, Ph.D., University of Wisconsin-Madison

Smith, Jeffery, Ph.D., University of Wisconsin-Madison, Chair

Stabile, Carol, Ph.D., Brown University

Associate Professors

Allen, David, Ph.D., University of Minnesota

Brewer, Paul, Ph.D., University of North Carolina-Chapel Hill

Supriya, K.E., Ph.D., University of Illinois

Assistant Professors

Brush, Heidi, Ph.D., University of Illinois-Champaign/Urbana

Levine, Elana, Ph.D., University of Wisconsin-Madison

Ley, Barbara, Ph.D., University of California-Santa Cruz

Newman, Michael, Ph.D., University of Wisconsin-Madison

Zhang, Jing, Ph.D., University of Illinois - Champaign/Urbana

Master of Arts in Mass Communication

Go back to the top

Admission

An applicant must meet Graduate School requirements plus the following departmental requirements to be considered for admission to the program:

1. Present an overall undergraduate grade point average of 3.00 or above.
2. Submit three letters of recommendation from persons capable of judging the applicant's capacity for success in a graduate program of study.
3. Submit scores from the General Test section of the Graduate Record Examination.
4. Submit a sample of original writing in English — a piece of academic or professional work, or a brief essay about a topic of the applicant's choice.

International students, in addition to satisfying the Graduate School's requirements for English language proficiency, must submit TOEFL or IELTS scores sufficiently high to meet program standards.

Advisors

The department's graduate director initially advises students and helps them find a thesis advisor. Students consult with their advisors as they prepare their course plans and consider thesis topics. The thesis advisor guides the student in preparing a thesis proposal, provides advice on the thesis research, and chairs the thesis committee. In consultation with the graduate director, students may change thesis advisors.

Courses and Credits

Students must take 30 graduate credits, at least 24 of which must be in courses offered by the Department of Journalism and Mass Communication. Two courses are required of all students:

JMC 700 Introduction to Graduate Study in Mass Communication

JMC 701 Mass Communication Theory and Research Design

Students also must take at least two 800-level seminars offered by the Department of Journalism and Mass Communication, and a minimum of 6 credits of JMC 990, Research and Thesis.

Thesis

All students write a thesis based on original research. The thesis advisor chairs the thesis committee, which also includes two other members. The committee chair and at least one of the other committee members must be from the Department of Journalism and Mass Communication. Normally, all members of a thesis committee will be members of the UWM graduate faculty. With the approval of the thesis advisor and the departmental graduate program committee, a student's thesis committee may include someone who is not a member of the UWM graduate faculty when such a person has at least a master's degree and greater expertise in the subject area than do available members of the graduate faculty.

The thesis advisor guides the student in writing a formal thesis proposal, which must be approved by the thesis committee. After the thesis proposal has been approved, the student carries out the proposed research.

The thesis committee evaluates the written thesis and conducts an oral examination at which the student defends his or her research. A student receives credit for the thesis only if all three members of the committee approve the thesis.

Time Limit

The student must complete all degree requirements within five years of initial enrollment.

Courses

Go back to the top

Courses numbered 300-699 are Undergradute/Graduate. Courses numbered 700 and above are Graduate only.

497 (effective 09/02/2008) Study Abroad: (Subtitled). 1-12 cr. U/G.

Designed to enroll students in UWM sponsored program before course work level, content and credits are determined and/or in specially prepared program course work. Retakable w/chg in topic. Prereq: jr st; acceptance for Study Abroad Prog.

497 Study Abroad: (Subtitled). 1-12 cr. U/G.

Designed to enroll students in UWM sponsored program before course work level, content and credits are determined and/or in specially prepared program course work. Retakable w/chg in topic. Prereq: jr st; acceptance for Study Abroad Prog.

500 (effective 09/02/2008) Advanced Reporting. 3 cr. U/G.

Advanced writing and reporting for newspapers, magazines, and the internet; emphasis on developing longer stories. Prereq: jr st; grade of C or better in JMC 203(P) or 204(P); or cons instr.

500 Advanced Reporting. 3 cr. U/G.

Advanced writing and reporting for newspapers, magazines, and the internet; emphasis on developing longer stories. Prereq: jr st; grade of C or better in JMC 203(P).

505 (effective 09/02/2008) Research for Strategic Communication. 3 cr. U/G.

Examination of the research process through hands-on projects; how to formulate research questions, design questionnaires, collect data, and report and interpret answers to these questions. Prereq: jr st; grade of C or better in JMC 307(P).

505 Research for Advertising, Public Relations, and Journalism. 3 cr. U/G.

How professionals in mass communication use research to evaluate campaigns, survey public opinion, test commercials, interpret ratings, and report the news. Prereq: jr st.

542 Television News Reporting. 5 cr. U/G.

Reporting, writing, and editing television news, including field camera operation and video editing. Prereq: jr st, grade of C or better in JMC 242(P), & declared JMC major or minor; or grad st.

553 Broadcast Program Planning and Management. 3 cr. U/G.

Management of programming, sales, and audience research for radio, television, and cable. Prereq: jr st.

556 Media Literacy. 3 cr. U/G.

Application of general semantics and other critical thinking principles to reporting methodology and news judgment. Prereq: jr st.

559 Law of Mass Communication. 3 cr. U/G.

Freedom of expression and legal issues in journalism, public relations, advertising, and other forms of mass communication. Prereq: jr st.

559 (effective 09/02/2008) Law of Mass Communication. 3 cr. U/G.

Freedom of expression and legal issues in journalism, public relations, advertising, and other forms of mass communication. Prereq: jr st.

560 History of Mass Media. 3 cr. U/G.

Evolution of mass media in the United States; how technological, cultural, political and economic changes have affected the media. Prereq: jr st.

562 (662) Media Studies and Culture. 3 cr. U/G.

Mass media and the production of culture; media industries, content, and audiences; focus on contemporary issues. Prereq: jr st; grade of C or better in JMC 262(P).

562 (662) (effective 09/02/2008) Media Studies and Culture. 3 cr. U/G.

Mass media and the production of culture; media industries, content, and audiences; focus on contemporary issues. Prereq: jr st; grade of C or better in JMC 262(P).

600 Off-Campus Internship. 3 cr. U/G.

Professional internship in journalism, public relations, advertising, or other mass communication field. Prereq: jr st & declared JMC major, or grad st; cons internship committee.

600 (effective 09/02/2008) Off-Campus Internship. 3 cr. U/G.

Professional internship in journalism, public relations, advertising, or other mass communication field. Prereq: jr st & declared JMC major, or grad st; cons internship committee.

614 Mass Media and Public Opinion. 3 cr. U/G.

Techniques in measurement of public opinion and attitudes. Factors determining opinions; effect of propaganda. Role of mass media of communication in the formulation of opinions. Prereq: jr st.

614 (effective 09/02/2008) Mass Media and Public Opinion. 3 cr. U/G.

Preparation to be critical consumer of polls and media coverage of them; theories and findings regarding propaganda and media influence on public opinion. Prereq: jr st.

615 (effective 09/02/2008) The Mass Media and Politics. 3 cr. U/G.

How news media cover politics; role of traditional and new media in political campaigns; political content and effects of entertainment media and documentaries. Prereq: jr st.

615 The Mass Media and Politics. 3 cr. U/G.

How journalism, public relations, advertising, and the internet affect politics and political decisions. Prereq: jr st.

620 Global Media Systems. 3 cr. U/G.

Economic, regulatory, and cultural characteristics of national and global mass media. Prereq: jr st.

645 (445) (effective 09/02/2008) Health and the Media. 3 cr. U/G.

Theoretical frameworks for examination of media representations of health, illness, health care; impact of media consumption on health, illness; use of media in health promotion. Counts as a repeat of JMC 660 w/ health-related subtitle. Prereq: jr st.

659 Comparative Media Law. 3 cr. U/G.

Critical thinking and research about different countries' approaches to freedom of expression and legal issues relating to journalism, advertising, and other aspects of the media. Prereq: jr st; JMC 559 or cons instr.

660 Contemporary Issues in Mass Communication: (Subtitled). 3 cr. U/G.

Research-oriented approaches to theoretical and social issues in mass communication. Retakable w/chg in topic to 6 cr max. Prereq: jr st.

660 (effective 09/02/2008) Contemporary Issues in Mass Communication: (Subtitled). 3 cr. U/G.

Research-oriented approaches to theoretical and social issues in mass communication. Retakable w/chg in topic to 6 cr max. Prereq: jr st.

700 Introduction to Graduate Study in Mass Communication. 3 cr. G.

History of research in mass communication and of the field's subdisciplines; current research trends. Prereq: admis to MA prog in Mass Comm or cons instr.

700 (effective 09/02/2008) Introduction to Graduate Study in Mass Communication. 3 cr. G.

History of research in mass communication and of the field's subdisciplines; current research trends. Prereq: admis to MA prog in Mass Comm or cons instr.

701 (effective 09/02/2008) Mass Communication Theory and Research Design: 3 cr. G.

Principles for generating research questions and hypotheses; fundamentals of research design, including reliability, validity, generalizability, and interpretation. Prereq: admis to MA prog in Mass Comm or cons instr.

701 Mass Communication Theory and Research Design: 3 cr. G.

Principles for generating research questions and hypotheses; fundamentals of research design, including reliability, validity, generalizability, and interpretation. Prereq: admis to MA prog in Mass Comm or cons instr.

805 Polls, Surveys, and Content Analysis. 3 cr. G.

The design and interpretation of opinion polls, audience surveys, and analysis of the content of mass media. Prereq: grad st.

810 Media Effects. 3 cr. G.

Cross-disciplinary examination of theoretical approaches, research methods, and findings in the study of mass media effects on beliefs, opinions, behavior, and policy; design and execution of a research project. Prereq: grad st.

810 (effective 09/02/2008) Media Effects. 3 cr. G.

Cross-disciplinary examination of theoretical approaches, research methods, and findings in the study of mass media effects on beliefs, opinions, behavior, and policy; design and execution of a research project. Prereq: grad st.

815 (effective 09/02/2008) Mass Media and Cultural Studies. 3 cr. G.

Cross-disciplinary examination of mass communication as a cultural process; design and execution of a research project. Prereq: grad st.

815 Mass Media and Cultural Studies. 3 cr. G.

Cross-disciplinary examination of mass communication as a cultural process; design and execution of a research project. Prereq: grad st.

820 Persuasion in Mass Communication. 3 cr. G.

Examination of theoretical approaches, research methods, and findings in the study of persuasive mass communication; design and execution of a research project. Prereq: grad st.

820 (effective 09/02/2008) Persuasion in Mass Communication. 3 cr. G.

Examination of theoretical approaches, research methods, and findings in the study of persuasive mass communication; design and execution of a research project. Prereq: grad st.

830 (effective 09/02/2008) Seminar in Mass Communication History. 3 cr. G.

Research on the history of mass communication. Examination of the dynamic social, economic and political settings for mass media. Prereq: grad st.

830 Seminar in Mass Communication History. 3 cr. G.

Research on the history of mass communication. Examination of the dynamic social, economic and political settings for mass media. Prereq: grad st.

835 (effective 09/02/2008) Politics and the Mass Media. 3 cr. G.

In-depth examination of the relationships between the mass media and politics in the united states, with a special focus on political campaigns. Prereq: grad st.

835 Politics and the Mass Media. 3 cr. G.

In-depth examination of the relationships between the mass media and politics in the united states, with a special focus on political campaigns. Prereq: grad st.

840 Topics in Media Law and Ethics: (Subtitled). 3 cr. G.

In-depth study and discussion of law and ethics as they relate to the mass media; development of original research for publication in scholarly journals. Retakable w/chg in topic to 6 cr max. Prereq: grad st.

840 (effective 09/02/2008) Topics in Media Law and Ethics: (Subtitled). 3 cr. G.

In-depth study and discussion of law and ethics as they relate to the mass media; development of original research for publication in scholarly journals. Retakable w/chg in topic to 6 cr max. Prereq: grad st.

850 Global Media and Local Cultures. 3 cr. G.

Seminar covering major theories and critiques of globalization, with a particular emphasis on the study of media and culture. Prereq: grad st.

850 (effective 09/02/2008) Global Media and Local Cultures. 3 cr. G.

Seminar covering major theories and critiques of globalization, with a particular emphasis on the study of media and culture. Prereq: grad st.

855 (effective 09/02/2008) Digital Culture. 3 cr. G.

Use of cybertheory and critical theory to examine the history, cultures, communities, and social issues surrounding the internet, gaming, and other new media forms. Prereq: grad st.

855 Digital Culture. 3 cr. G.

Use of cybertheory and critical theory to examine the history, cultures, communities, and social issues surrounding the internet, gaming, and other new media forms. Prereq: grad st.

860 (effective 09/02/2008) Seminar in Mass Communication: (Subtitled). 3 cr. G.

In-depth study and discussion of a current topic in mass communication. Specific topics announced in the Timetable. Retakable w/chg in topic to 6 cr max. Prereq: grad st.

860 Seminar in Mass Communication: (Subtitled). 3 cr. G.

In-depth study and discussion of a current topic in mass communication. Specific topics announced in the Timetable. Retakable w/chg in topic to 6 cr max. Prereq: grad st.

888 Candidate for Degree. 0 cr. G.

Available for grad students who must meet minimum cr load requirement. Fee assessed for 1 cr. Prereq: grad st.

888 (effective 09/02/2008) Candidate for Degree. 0 cr. G.

Available for grad students who must meet minimum cr load requirement. Fee assessed for 1 cr. Prereq: grad st.

990 Research and Thesis. 1-6 cr. G.

Production of a thesis under the supervision of the student's major professor with the consultation of the degree committee. Prereq: grad st; cons instr.

990 (effective 09/02/2008) Research and Thesis. 1-6 cr. G.

Production of a thesis under the supervision of the student's major professor with the consultation of the degree committee. Prereq: grad st; cons instr.

991 (effective 09/02/2008) Professional Project. 1-6 cr. G.

Preparation and execution of a project which applies mass communication research and theory in a professional setting. Students enroll under major prof with consultation of degree committee. Prereq: grad st; cons instr.

991 Professional Project. 1-6 cr. G.

Preparation and execution of a project which applies mass communication research and theory in a professional setting. Students enroll under major prof with consultation of degree committee. Prereq: grad st; cons instr.

999 (effective 09/02/2008) Graduate Independent Study. 1-3 cr. G.

Supervised research of a particular topic area either not covered by other courses or at a level of sophistication beyond that of courses which cover the topic. Retakable to 6 cr max. Prereq: grad st; 3.00 grad gpa; writ cons grad dir.

999 Graduate Independent Study. 1-3 cr. G.

Supervised research of a particular topic area either not covered by other courses or at a level of sophistication beyond that of courses which cover the topic. Retakable to 6 cr max. Prereq: grad st; 3.00 grad gpa; writ cons grad dir.